January 23, 2023

QR codes for flyers and brochures: How does it work?

The print media is making a comeback with better versions. The best dynamic QR code generator is already gaining the spotlight for many businesses dealing with printed marketing materials.

Printed promotional materials like flyers and brochures remain effective for businesses only if curated using the best resources and support.

Dynamic QR codes, which can be edited and updated after being printed, have become increasingly popular in brochures and flyers, allowing businesses to change the information or destination linked to the code without reprinting.

This can save time and money, and also allows for more flexibility in marketing campaigns. Additionally, dynamic QR codes can also be used to track the performance of different marketing efforts by linking each code to a specific campaign or promotion.

Also Read: Static Vs. Dynamic QR Codes: Which one to choose?

What are flyers and brochures?


It is an informational document, often including advertising material, that is typically folded and distributed in a printed format. Brochures can be used to promote various products or services and are often used as a marketing tool by businesses. Multiple market brochure types, bi-fold, tri-fold, z-fold, cross-fold, and more, can be chosen per your brand requirements.

They may include information about a company's products or services, prices, and contact information. Brochures can be found in many different formats, such as tri-fold or bi-fold, and can be made from various materials, such as paper or cardstock.


A business flyer is a simple poster or single sheet shared to gain attention toward the business product, event, service, or promotion. The content on this is simple but enough to engage the viewer. It is considered an effective advertising method because it is easy to design, cost-effective, and hassle-free to distribute.

A flyer is an advertisement typically distributed in a printed format and designed to be posted or handed out in public places. They may include information such as:

  • Date
  • Time
  • Location

More details about a product or service being offered. It can be made from various materials, such as paper or cardstock, and can be produced in various sizes and designs. They often target a specific audience or reach many people in a particular area.

The difference between a flyer and a brochure

The brochure includes the services, products, and features of the business. Flyers are typically smaller than brochures and are often used to promote events, products, or services. They are used to gain new customers with minimal effort, resources, and costs.

While a brochure is specialized and designed to provide detailed information to the reader, it will add extra cost and becomes an ideal solution to showcase business insights.

How to use QR codes in flyers and brochures?

To use QR codes in flyers and brochures, you will need to generate the QR code using a QR code generator.

Once you have the QR code, you can include it in your flyer or brochure design. It's a good idea to make the QR code prominently visible and form a Call-To-Action, such as "Scan This," "Scan Me," "Scan to know more," or "Scan to learn more." When someone scans the QR code using a smartphone or tablet, they will be directed to the URL or information associated with the QR code.

What is the QR code for flyers and brochures?

A Quick Response code is a type of barcode that is scanned using a smartphone or other mobile device to quickly and easily access additional information.

1. Dynamic QR code for flyers

Flyers often use it to provide more detailed information about the advertised event, product, or service.For example, a QR code on a flyer for a concert could link to a website where people can buy tickets orfind more information about the performers. QR codes can also be used to connect to a company's website, a specific product page, or a social media account.

Users can access the related information by scanning dynamic QR codes without manually typing long URLs or searching for them.

2. Dynamic QR code for brochure

While a Dynamic QR Code in brochures works in the same way as they do on flyers. They allow users to quickly and easily access additional information related to the product, service, or company advertised in the brochure.

By scanning the QR code with a mobile device, users can be directed to a website to find more detailed information, such as product specifications, pricing, or customer reviews.

When you create Dynamic QR Code, it can easily be used to link to a company's social media accounts, promotional videos, or other forms of digital content. This allows brochures to provide more information than what can be printed on them and make the brochure interactive, as the landing page can be updated anytime, even after it is published.

What are the benefits of QR codes?

Dynamic QR codes have several benefits when used in flyers and brochures:

  • They allow the information encoded in the code to be easily updated without printing a new code.

  • A free dynamic QR code generator gives you basic customization freedom in your QR code, saving you money.

  • This flexibility allows for changes in the destination URL, updates of a coupon code, or any other information encoded in the QR code.

  • Dynamic QR codes can also be used to track the number of scans and analyze the effectiveness of the print media.

  • It also gives a better user experience as the user can scan the code and be directed to the most recent and updated information.

  • It also eliminates the need for multiple versions of the same print ad with different codes for different campaigns.

Final tip!

Some of the Best Dynamic QR Code Generators will ease your process of creating a QR code and make it an essential part of your brochure and flyer. The final suggestion is that make your CTA compelling, as it should motivate people to scan the QR code.

Explore more tools to generate QR codes, as many of them allow to optimize the look and feel to grab the user's attention. It has become a smart solution to merge digital and print media.

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