November 24, 2022

Static Vs. Dynamic QR Codes: Which one to choose?

If you have a smartphone, there are many times in a day when you scan a QR code to take various actions. This can be to complete a payment, get insights about products, or redirect to a targeted link. With evolving technologies, static or dynamic QR codes are becoming a crucial business segment to gain attention and provide something unique.

Are you aware that there has been a 75% increase in QR code downloads after the pandemic? The popularity has also increased the challenge to make your idea unique, engaging, and efficient.

Well, it might be a tough decision when it comes down to static vs. dynamic QR codes. Here, we will be disclosing some fruitful insights to help you take one step closer to the right choice.

What is a QR code?

“Quick Response” codes store a bulk amount of information and can be scanned instantly. They are similar to the barcode that is read through a digital device. The data is stored in the format of pixels in a square-shaped grid. Some common industries that use QR codes are:

  • Sales and Marketing
  • Product packaging
  • Manufacturing
  • Education
  • Tracking

Numerous others where a QR successfully brings desired outcomes only if managed efficiently.

What is a static QR code?

The code is generated once and cannot be edited or updated. This will save fixed information that does not need any changes afterward. It is an independent entity that is not bound to any service and will provide the same content always.

Also, users do not require a good internet connection to encode the information, which brings accessibility.

What is a dynamic QR code?

This brings in the possibility of editing the content after completion. Once you have a reliable Dynamic QR Code Generator, it will ensure that the content can be edited smoothly as often as required. It contains a short URL redirecting users to the right destination.

The best part is that the creator can change the destination anytime. This helps to save the cost, effort, and resources to update the content.

Comparing unique features: Static vs. Dynamic QR code

Let us look at some differences between both types of QR codes and make your decision correctly:

1.Tracking Ability
Dynamic QR code

Users get the right solution to scale and deliver an easily measurable solution. The owner can easily look at the number of times it was scanned, the device used, and its location from the analytics dashboard. They have become the right choice for agile campaigns as they can be changed and tracked effortlessly.

Static QR code

While these QR codes cannot be tracked from the dashboards, owners cannot get any statistics to understand the performance. This makes it challenging to measure the success of the QR code and work on the negative elements.

2. Modifications
Dynamic QR code

Many people realize they have missed an important change that can hinder their reputation. So, a dynamic QR code makes this effortless, as you can easily make changes without creating a new QR code.

Static QR code

They do not allow the users to edit or modify the information once the QR code is created. Users must create a new code from scratch to resolve any issue or mistake.

3. Short URLs
Dynamic QR code

The code ensures that users will use short URLs, which makes the process less complicated. This also helps to improve the scanning speed.

Static QR code

It accepts longer URLs which means it takes time to scan and take you toward the final destination. However, you can use an external shortener to optimize the URL.

4. Handle Issues
Dynamic QR code

With the help of the Best Dynamic QR Code Generator, you get a simple process to correct errors and typos instantly. The owner with the rights can effortlessly edit or modify the information without any restrictions.

Static QR code

As they do not allow changes after creation, the user must create a new QR to handle mistakes and errors.

5. Responsive
Dynamic QR code

They are highly suitable if you are looking for something quick, as it is trackable and changeable. So users can gather the data and analysis to make necessary changes.

Static QR code

It becomes challenging for the users as they are not editable and require working from scratch to obtain the expected results.

6. Online payments
Dynamic QR code

This will enable the customers to scan the code and complete transactions without adding any amount or other information. This makes it an ideal choice and avoids errors while entering the data.

Static QR code

Once the customer scans the code, they should enter the amount to be paid. So, this is the perfect solution if you accept a variable amount but towards a single resource, as the details cannot be edited afterward.

7. Code Scanning
Dynamic QR code

The code holds a placeholder for a target URL, making it simple for the eye, even when it contains tons of data. This provides fast scans and data retrieval.

Static QR code

As it has limited sources and information, it works even with low internet speed. It might be perfect for the end-user but challenging for the owner in case of any issues.

What are the uses of static QR codes?

Normally, this is preferred for personal and marketing campaigns where you do not need any edits. Some places that are ideal for this are:

  • Websites: These can be placed on brochures, flyers, and more to lead the customers toward your landing page. This will ease the struggle of searching your website on search engines.

  • Emails: The main aim is to let the users send you an email to the desired email address without making them type it.

  • SMS: This holds your contact number and a pre-written text message, ready to be sent.

  • Wifi: They are used to allow the users to connect with Wifi without typing the credentials, and they will be automatically saved.

What are the uses of dynamic QR codes?

Digital technologies are embracing touchless solutions. Well, when you create Dynamic QR Codes from the right resources, they will be capable of being used in various situations:

  • Personalized content: As the business owner gets access to all the information, they can easily update the content at any point based on their QR code interactions.

  • Menus: This is an ideal choice as constant changes can be easily done on the current version of the QR code.

  • Marketing: If you want to capture the number of scans, locations, or user data, this can be the ideal choice. Using detailed metrics will ensure the optimization of the marketing campaigns for the right audience.

  • Contactless payment: The best method to avoid inaccuracies in your business during payments. In this, users do not have to add any information, which ensures 100% accuracy.

What are the benefits of Dynamic over Static QR codes?

There are multiple reasons more people are investing in dynamic QR codes. Some of them are:

Edit the Target Pages

The freedom to modify the URL, landing page, and other information gives you ease in managing things according to the demand and trend of the moment. If they are printed into official documents, you need to change the data, not the QR code.

Monitor and Analyse the data

It allows tracking user information to help them find the best solution. Some things you can monitor are:

  • Number of scans
  • Location
  • Date and time of the scan
  • Device used

This helps to understand your audience and presence in the online and offline world.

Saves Costs and Efforts

Every piece of information can be changed internally without updating the QR code. It is a cost-efficient solution. Normally, brands will need to update the QR code and cannot create it from scratch or distribute it again to the potential audience. So, this will save you from such situations.

Highly-Flexible Solution

You can work on the promotional materials even before your website is deployed. They can contain the link to an already existing source and change it after completion. This consumes less time and helps you reach the target audience faster.

When it comes to Static vs. Dynamic QR codes, most people are looking for a flexible solution where dynamic wins the game. You can use QR code for hotel industry, product industry, event management, business cards and more other industries. Still, it depends on the usage and purpose of the QR code for your business.

Static QR codes are recommended for personal or one-time campaigns, where you do not need any edits or tracking. But the dynamic QR code becomes perfect for all sorts of requirements where you need flexibility, metrics, and modifications after code generation.

Still in a dilemma? When you are making an existence online, it is important to fine-tune and optimize your brand, which is challenging. You can reach us now, and we have the right resources and knowledge to grow your business with a unique strategy. When you are making an existence online, it is important to fine-tune and optimize your brand.